Disappointing.......
That was the main reason that the BBC gave for dropping 3D. No audience, no real demand for 3D content on their telly boxes by the British public.
I should state that the BBC haven't 'ditched' 3D per say, just put it on hold, with no scheduled date to revive it.
Kim Shillinglaw, the BBC's head of 3D (not for much longer!) stated that "I have never seen a very big appetite for 3D television in the UK"
She continued
"We will see what happens when the recession ends and there may be more take up of sets, but I think the BBC will be having a wait-and-see. It's the right time for a good old pause."
She said that around half of the estimated 1.5 million 3D TV owners in the UK turned on the BBC's 3D coverage of the Olympics, but only 5 per cent of viewers (That's 75,000, which when compared to the number of active B&W TV's in the UK estimated at 13, 000 you can see that 3D is a very popular choice for the likes of you an me) bothered to watch the Queen's Christmas message to the Commonwealth, figures Shillinglaw called "disappointing." Given Her Majesty's customary scowl during such coverage, the 5 per cent figure is understandable.
What happens to the head of 3D? Is Kim put on hold indefinitely? No sadly not, (only joking ! ) she'll go back to her day job as head of science and natural history at the BBC once the 3D unit is shut down.
Answers please....
Why do they not come out and just say, you know what we got sucked in, wasted your money and actually we are stopping the 3D service. Why string it out?
Good news
It is not all bad, the last programme to be aired by BBC will be a Dr Who special in November 2013.
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