Thursday 11 July 2013

Adobe Anywhere Launched

Collaborative Cloud based Adobe Anywhere



At this year's NAB conference in April, Adobe previewed Adobe Anywhere for video, and it's now available for everyone.

Anywhere is a new component to the Adobe Creative Cloud suite, one that lets users store video assets in the cloud and work collaboratively with people anywhere in the country. Anywhere now works with Premiere Pro CC and Prelude CC. Adobe adds that After Effects CC support should come later this year.

With Anywhere, Adobe is targeting broadcasting, education, and government, or any large organization that needs video collaboration. Anywhere is hosted locally but run in the cloud off a cluster of servers. It contains two parts: the Anywhere Collaboration Hub, which stores project information and allows collaboration, and the Adobe Mercury Streaming Engine, which lets remote workers access files without long download times.


Whinge!

Why has adobe opted for this new rental model? It does feel like I am never in control and just paying money to someone for a product that essentially I will never own.

Is this to combat piracy? Is this model going to make Adobe more money?



NY  Times technology columnist David Pogue recently reviewed the suite and noted that it will mean higher prices for many users. Pogue condemned the move, saying " Adobe isn’t offering the rental plan -- it’s dictating it.

The 800-pound gorilla of the creative world has become the 1,600-pound gorilla." In a follow-up blog post, Pogue said Adobe is sacrificing customer happiness for greater profit.

In July 2012, as part of its partnership with the University of Salford, Adobe sent two of its engineers over to MediaCityUK to work alongside students testing the latest, pre-release Adobe software product, 'Anywhere'. This is a video record of that project, shot and edited by Louis Lablom, MA student.


To find out more about the Adobe and University of Salford MediaCityUK research partnership please visit http://www.salford.ac.uk/MediaCityUK/.......


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