LINEAR TV = Time-and-channel-based TV, Linear Video, Linear Schedule, Linear Programming, Appointment-based TV, Traditional Television
Definition:(1) Television service where the viewer has to watch a scheduled TV program at the particular time it’s offered, and on the particular channel it's presented on. Opposite of this would be incorporating the use of DVRs, VCRs or Video on Demand.
(2) When the broadcaster wants your attention only to be focused on the TV program. Typically this leaves little call for interactivity. They certainly don't want you to leave the show by going to your computer. They only want your attention to be on that show and it's advertisers.
(3) (Linear TV) - Non-interactive television.
In turn, Social media has come to the rescue of linear television by turning programmes into must-see events!
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