Online Video More popular Than Social Media by 2017

Do you believe that online video sites will be more popular than the social media sites of today? 

Well, according to reports from Cisco in 4 years that will be the case. As currently video online is growing at a faster rate than social media was at the same stage in its development.

Cisco's new Visual Networking Index or VNI provides the stats in their forecast. From this report Cisco state:

• By 2017, there will be 3.6 billion global Internet users, up from 2.3 billion global Internet users in 2012
• By 2017, there will be 19 billion networked devices globally, up from 12 billion networked devices in 2012
• By 2017, average global broadband speed will grow 3.5-fold, from 11.3 Mbps (2012) to 39 Mbps (2017)
• By 2017, global IP traffic will reach an annual run rate of 1.4 zettabytes, up from 523 exabytes in 2012

What is a zettabyte and a exabyte?
Zetta is the seventh power of 1000. So a Zettabyte or ZB is 10 to the power of 21.
1 ZB = 1000000000000000000000bytes = 10007bytes = 1021bytes = 1000exabytes.
Exa is the sixth power of 1000. So a Exabyte or EB is 10 to the power of 18.
1 EB = 1000000000000000000B = 1018bytes = 1000petabytes

Cisco also state in the newest edition of Cisco’s data-heavy report on how we all spend our time and bandwidth
Online video services on the other hand had just around 1 billion users worldwide in 2012, according

Scary thought ! That’s more IP traffic than the internet has seen in the last 18 years together.

Online video will account for 69 percent of consumer internet traffic by 2017 (up from 57 percent in 2012).
points to social networking as the world’s most popular type of consumer service, with 1.2 billion
users worldwide tweeting, Facebooking and more around the world in 2012. That’s 66 percent of residential
internet users, if you need to know. Cisco estimates that this number will grow to 1.73 billion users by 2017,
which will then represent around 70 percent of the also-growing internet population.

The company estimates that this number will almost double by 2017, reaching close to 2 billion
users worldwide. That means that in four years, 81 percent of the world’s internet users will also use online
video services. In 2012, that number was still at around 58 percent.

All of those video streams will also have a major impact on bandwidth consumption. Cisco estimates that
Mobile video will grow 16-fold from 2012 to 2017, and account for 66 percent of all mobile data traffic during that year.Internet-to-TV streaming will grow from 1.3 exabytes per month in 2012 to 6.5 exabytes per month in 2017.

The number of web-enabled TVs in consumer’s homes will grow from close to 180 million in 2012 to 827 million in 2017.Game consoles will become slightly less important as a way to bring internet video to the TV screen, while dedicated streaming boxes will see the biggest growth: