Smart TV sales on rise
Published by Andrew Ladbrook November 28, 2012 the headline was 'Smart-TV sales will exceed 50 million globally in 2012, but most will remain unconnected' Source -Informa Telecoms & Media
Smart TVs are becoming common place and technology has moved on driving the cost of these units down.
The Internet will get faster, more reliable and more available
According to Akamai, a high-performance Web and analytics company, is that “the global average connection speed experienced a 14% quarter-over-quarter increase in the first three months of 2012.
The telecommunications infrastructure is improving and becoming more widely available to a wider catchment. Bandwidth is increasing and this is opening the doors for the future of TV.
Tablet and Smart Phone viewing habits will increase
A new survey from the BBC reveals how tablets are influencing TV viewing habits, but hints at problems ahead for mobile advertisers.
The survey saw BBC World News and bbc.com/news work with InSites Consulting and polled 3,600 consumers across Australia, France, Germany, India, Poland, South Africa, UAE and the U.S. It was supposedly the largest study into news consumption habits.
Some of the key findings from the report included the result that 83% of tablet owners now use their device alongside the TV, while 43% of tablet owners now claim to watch more TV than they did five years ago.
Research also indicated that almost half (42%) of 25-34 year olds are now likely to turn on the TV when hunting for breaking news, with 66% then turning to the internet in a bid to find out more information.
In contrast, users turned to laptops (29%), smartphones (18%) and tablets (10%) far less often as their primary device for discovering news.
Streaming 4K video will happen long before linear TV supports 4K video
Already a favorite service in many households, Netflix has become an indispensable service for on-demand entertainment consumption. Recently Netflix published its Long term view, in which it stated: "Streaming 4k video will happen long before linear TV supports 4k video.”
This is a very likely thesis. It may be a while before 4kTVs are cheap enough to reach many households and terrestrial providers will be in no hurry to put the infrastructure in place to support such broadcasting yet.
Internet video advertising will be personalized and relevant
As more consumers flock to the web to access short-form videos and television programming, videos ads online have proven successful investments for brands, advertisers and publishers.
Meanwhile, advertising on the web becomes more sophisticated and in-tune with viewer needs and expectations, completion rates for video ads placed online are growing.
In summary, yes I believe that the future of TV could be with the APP. However with all of this said, given recent moves in technology, all it takes is one software behemoth or a scrappy start up to leapfrog the Smart TV concept entirely and deliver the real promise of socially interactive TV.
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